About Us

About the Brand

Rare Perspective Co exists to shift how blindness and low vision are seen — by others, and by those of us living with it. Rooted in lived experience and thoughtful design, the brand uses clothing as a way to start honest conversations about perspective, identity, and visibility.

Perspective matters. How we move through the world, how we understand ourselves, and how others perceive us are all shaped by it. Rare Perspective Co was created from the belief that when people feel confident being visible and authentic, it creates space for understanding, connection, and strength — without apology or explanation.

Our approach is grounded in balance. Humor has a place. Humanity always comes first. Perspective is the throughline. Each piece is designed to feel modern, intentional, and empowering — not clinical, not patronizing, and not rooted in sympathy. This is not about hiding experiences or softening them for comfort. It’s about representing them with honesty and dignity.

Rare Perspective Co is built for people who want to show up as they are, speak openly about their journey if they choose, and feel seen without having to justify their existence. This brand isn’t about charity or pity. It’s about visibility, confidence, and creating representation that reflects the real complexity of living with vision loss.

About the Founder

Image description:
Austin wears a light RPC hoodie and a black RPC hat while standing outdoors under a clear blue sky. He is wearing sunglasses and looking off to the side in natural daylight.

Rare Perspective Co, or RPC, was founded by Austin, who lives with Retinitis Pigmentosa (RP) and Usher Syndrome Type IIa. Navigating progressive vision loss has shaped how he experiences the world — not just physically, but socially and emotionally as well.

As Austin began to talk more openly about his vision loss, he noticed how uncomfortable those conversations often became. People didn’t know how to respond. Some avoided the topic altogether. Others immediately shifted into apology or sympathy, as if acknowledging vision loss required a certain tone or distance. Over time, those reactions made it clear how little space there was for honest, normal conversation.

Through those experiences — and by listening to others with similar conditions — a larger pattern started to emerge. Many people living with blindness or low vision felt unsure of how to talk about it, when to talk about it, or whether it was better to keep it to themselves. At the same time, people without vision loss often felt equally unsure of how to engage at all.

Rare Perspective Co grew out of the desire to change that dynamic — to create something that makes conversation easier, builds confidence, and allows people to wear their perspective openly rather than hide it. The goal was never to speak for the community, but to create space for visibility, understanding, and strength without pity, explanation, or apology.

Accessibility & Intent

Accessibility is not an add-on at Rare Perspective Co — it’s part of how we think, design, and communicate. From product descriptions to site structure, care is taken to build an experience that is clear, respectful, and usable for people with different visual needs.

This commitment continues beyond clothing. Rare Perspective Co exists to contribute to a broader shift in how blindness and low vision are understood — moving away from outdated narratives and toward representation rooted in authenticity, dignity, and lived perspective.